Atlanta Fashion Week 2021

Summary

Atlanta Fashion Week (ATLFW) is committed to evolving into a global fashion destination with the mission to celebrate diversity, innovation, and creativity in fashion. ATLFW’s goal is to create an interactive hub for fashion designers where trendsetting work is celebrated before it reaches a mainstream audience. ATLFW is the ultimate resource for fashion designers and represents fashion as a conduit for expressions in fashion, arts, music, and entertainment.

Our Role

  • Sponsorship Activation 
  • Brand Partnerships 
  • Event Execution 
  • Media Relations
  • Retail Experiences
  • Social Media Strategy

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Challenges

 Atlanta Fashion Week (ATLFW) wanted to provide a platform for brand partners and independent designers across the globe to showcase their products and collections to the next generation of style influencers, media, buyers, and celebrities in a festival-like setting. 

Solution

Atlanta Fashion Week (ATLFW) features (3) day events inclusive of brand experiences. Day One consists of a female collection of runway shows featuring celebrity designer Reco Chapple, “House of Chapple ” and author, influencer, and designer Tameka Raymond, “Eli Kish”. Day Two features collections from celebrity designer, Octavious Marison, a custom menswear collection designed by Hideoki Bespoke, and an haute couture collection by Elite Pour la Vie.  ATLFW closed out with a fashion presentation at Roche Bobois in Buckhead Village District (formerly known as Shops of Buckhead), all designers’ collections were available for purchase through their e-commerce platforms.  

 

ATLFW 2021 was sponsored by Hartsfield-Jackson Atlanta International Airport, Pernod Ricard, One Stop Productions, NARS, Keune Academy, Leo Marshall Creative, Roche Bobois, IDAP Solutions, Atlanta Motor Cars, RAGTRADE ATLANTA, and The Game Consulting Agency.

 

Results

  • Total guest: 600+
  • # of Designers: 14 Designers
  • Social Media Post: Over 500+ IG posts and story posts
  • Social Media Impressions: Over 1,125,000 impressions
  • Overall Sentiment: 96% positive