Chef Henry “Chef for The Culture” Campaign

Summary

Chef Henry Dudley has created a name for himself as an acclaimed chef behind many restaurants nationwide. From working with Spirit Cruise Lines as the executive chef to serving as executive chef for TAPS sports bar w/ MGM National Harbour, Chef would like to enter the influencer world as an expansion of his brand. 

Our Role

  • Digital Marketing Strategy
  • Social Media Strategy
  • 360 Brand Strategy 
  • Content Creation 
  • Video Production
  • Photography
  • Event Publicity

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Challenges

10 Squared Agency’s needed to build upon his existing brand by implementing a strong brand refresh that will garner Chef a competitive advantage, implement a strong content strategy that will grow his social media presence and connects Chef Henry Dudley to the “culture” and develop brand partnerships that will increase credibility and brand awareness which will ultimately expand his audience. 

Solution

10 Squared Agency implemented a brand refresh that will reflect the current culinary marketplace to maintain a competitive advantage. Also, we build an authentic connection between the “culture” and Chef Henry Dudley through relevant conversations around relatable topics via social media and content creation that are culturally focused, informational and educational about the black culinary experience.

Results

  • Full 360 brand refresh with the relaunch of Chef Henry’s website
  • Launch “Chef for the Culture” Campaign
  • Launch “Live Convos w/ Chef Henry” that helped build an authentic connection between the culture with relevant conversations with culinary industry trailblazers and thought leaders
  • Secured a live interview with Chef Henry and the Gathering Spot DC Head Chef
  • Increased Chef Henry social media presence by over 30% within 5 months
  • Secured press coverage with The QGentlemen and Bayou Beat News