To leverage the Peachtree Road Race as a launch pad to position Jeezy as a successful entrepreneur in the health and wellness space and to expand his audience in.
Wanting to become known for more than just his distinct musical genre, Jeezy wanted to dive into more mainstream arenas for consumer appeal. However, stepping into mainstream markets like Health and Wellness proved to be a challenge. Therefore, our agency had to develop a purposeful campaign to reach a wider audience authentically and build brand recognition.
We raised awareness of Jeezy as an entrepreneur in health and wellness with coverage in top local press outlets by highlighting his participation in the Peachtree Road Race and his new bottled water brand Defiance Fuel Through the Peachtree Road Race platform, Jeezy demonstrated his care for the Atlanta community by raising funds to support three non-profit foundations Jeezy demonstrated his influence by engaging his celebrity friends to promote his participation and fundraising efforts.