Legendz of the Streetz

Summary

We Are Live Entertainment (WAL), a national producer of world-class concert touring for today’s hottest stars in music, returned with an announcement of a tour name change from “Feed the Streetz” to “Legendz of the Streetz”. The iconic tour featured hip hop heavyweights Rick Ross, Jeezy, Gucci Mane, 2 Chainz, Fabolous, Lil’ Kim, Trina, and DJ Drama. 

Our Role

  • Public Relations
  • Messaging and Positioning
  • Brand Partnerships
  • Influencer Campaign
  • Media planning and execution

**over 60+ press offers received**

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Challenges

Due to the pandemic in 2020, We Are Live Entertainment postponed its “Feed the Streetz” tour from its initial launch. The tour later rebranded from “Feed the Streetz” to “Legendz of the Streetz” and added Gucci Mane to the star-studded line-up. With a 360 rebrand of the tour, “We Are Live Entertainment” wanted to get hip-hop enthusiasts excited about the new dates and line-up. 

Solution

For the “Legendz of the Streetz” tour, 10 Squared Agency drafted a press release announcing the 2021 “Legendz of the Streetz” tour and coordinated the distribution of the press release to a newswire. Along with the press release being distributed to the newswire, 10 Squared curated a targeted media list to help service the official release directly to additional media focusing on the tour, We Are Live Entertainment, and its founders, Lin and Jerry. We coordinated a media run the week before the kick-off show with select talent. In addition to the press run, we coordinated media partnerships and streaming platforms (i.e. Revolt, Spotify, BET+, Triller, Versus, Pandora, Tidal) to assist with the launch of the tour nationally. In each city that was a part of the tour’s schedule, we helped facilitate media to attend the show to provide reviews. 

Results

  • Secured over 60+ press offers from the nation’s top media outlet
  • Secured press interview with LA Times, Marc Lamont Hill for Black News Tonight, Hip Hop United, Boss XL Magazine, Wutz Real Podcast, Source with We Are Live Entertainment producers, Lin Rowe and Jerry Schools
  • Facilitated 1:1 interviews with select talent
  • Secured partnerships with Tidal and Pandora Music