Stanley’s Cigar Lounge

Summary

Stanley’s Cigar Lounge is a new smokeasy where cigar lovers can unwind in a prominent atmosphere and enjoy an excellent selection of premium cigars in the booming cigar scene in Metro Atlanta. Crossing over into uncharted territory that was once classified for men only, Monica Coleman, the sole proprietor of  Stanley’s Cigar Lounge goal for this business venture where cigar enthusiasts of all kinds can come and enjoy an environment that celebrates honor, excellence, and community with the integration of local vibes.

Our Role

  • Public Relations
  • Creative Direction
  • Event Publicity

Challenges

Stanley’s Cigar Lounge was scheduled to open in Fall 2021. 10 Squared Agency needed to identify and invite key influencers to the grand opening event to drive awareness around the launch of a black-owned cigar lounge. 

Solution

10 Squared Agency leveraged the local and regional media to push awareness and word of mouth buzz about Stanley’s Cigar Lounge leading up to the grand opening. Also, the agency invited key influencers and media to the launch event to create excitement and a memorable experience that will encourage the public to visit the new cigar lounge following the initial launch.

Results

  • Interview features with Atlanta Voice, Rolling Out, and Live with T- Marie
  • Secured Socialite Eboni Elektra and Celebrity Stylist and Fitting Room B Owner Middle Man Fresh to host Stanley’s Cigar Lounge private grand opening