OBJECTIVE: 10 Squared led the national communications strategy for Defining US: Children at the Crossroads of Change, a compelling documentary that amplifies the voices of students and educators navigating education, social justice, and mental health. Our strategic approach focused on maximizing visibility through a multi-faceted publicity campaign, including a trailer debut, press junket, influencer screenings in key markets like New York and Washington, D.C., community engagement initiatives, and media relations. By leveraging high-impact storytelling, top-tier media placements, and engaging community discussions, we successfully increased awareness, fostered meaningful discussions, and positioned CWK Network as a leader in education and social impact.

RESULTS: 10 Squared garnered widespread media coverage across national and regional outlets, increased audience awareness and engagement through strategic influencer and community partnerships, elevated though leadership positioning for CWK Network within the education and social impact space and strengthened brand credibility through meaningful storytelling and press exposure.

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10 Squared played a pivotal role in the successful promotion of Game of Thrones Season 4, delivering strategic media engagement and high-impact event execution in collaboration with cross-functional teams. Our agency’s expertise in public relations, talent relations, and event activations contributed to the series’ continued cultural dominance.

Scope of Work & Key Contributions

1. National Media Relations

Executed a comprehensive media relations strategy to generate widespread coverage for Game of Thrones Season 4.

Secured top-tier press placements and facilitated interviews to amplify audience anticipation and engagement.

2. High-Profile Activations & On-Site Event Support

Provided on-site execution and management for two key activations at major cultural events:

Sundance Film Festival: Managed VIP guest experiences and talent coordination, ensuring seamless execution of exclusive brand activations.

NBA All-Star Weekend: Curated and facilitated a premium event presence, maximizing exposure to influential audiences.

3. Talent Booking & VIP Guest Management

Coordinated high-profile talent appearances and secured key influencers to enhance event prestige.

Managed VIP invitations and guest experiences, fostering organic brand advocacy.

4. Social Media Strategy

Developed a targeted social media amplification plan to extend the reach of event activations and earned media.

Partnered with key digital influencers to drive online engagement and conversation around Game of Thrones Season 4.

Through a strategic and multi-channel approach, 10 Squared successfully enhanced the visibility and impact of Game of Thrones Season 4, ensuring widespread media coverage, top-tier event execution, and high-value audience engagement.

10 Squared was proud to lead the media strategy for the launch of the Homeownership Wealth Initiative, a groundbreaking pilot program introduced by Rocket Community Fund, the National Black Empowerment Council (NBEC), and Goodwill of North Georgia to help Atlanta residents achieve homeownership and build generational wealth. Our team played a key role in shaping the public narrative by drafting and distributing the official press release, executing targeted media pitching, coordinating a high-impact press conference, and conducting media follow-ups to ensure widespread coverage. This initiative aims to equip 600 participants with essential financial education and homeownership resources, addressing key barriers such as budgeting, credit improvement, mortgage pre-approval, and homebuying strategies.

RESULTS: Through our strategic media efforts, 10 Squared successfully amplified awareness and engagement around the initiative, securing media interest and positioning Rocket Community Fund, NBEC, and Goodwill of North Georgia as leaders in advancing economic mobility. By leveraging our media relationships, we ensured that the program’s mission—to close the racial homeownership gap and provide families with the tools needed for long-term financial stability—reached the right audiences.

10 Squared successfully led an integrated experiential campaign for ORS, the #1 multicultural hair care brand, executing a three-city tour across Washington, D.C., Atlanta, and Chicago. This high-impact activation reinforced ORS’s commitment to educating and empowering consumers on hair care, styling, and nourishment while providing an engaging and interactive brand experience.

Scope of Work & Key Contributions

1. Experiential Tour Execution

Designed and executed a multi-city activation that immersed consumers in the ORS brand experience.

Created a dynamic event featuring hair makeovers, product sampling, giveaways, and exclusive prizes.

Developed an interactive photo booth experience to enhance engagement and encourage social sharing.

2. “Ambush Makeover” Contest

Conceptualized and managed the "Ambush Makeover" contest to drive consumer participation.

Selected lucky winners onsite for a VIP transformation led by a team of expert stylists.

Provided winners with a personalized styling session featuring ORS products.

3. Talent Booking & Event Hosting

Secured high-profile talent to host and engage audiences at all three tour stops.

Curated a panel of renowned hairstylists and beauty experts to educate attendees on ORS’s product offerings and best styling practices.

4. Social Media Strategy & PR

Developed a comprehensive social media strategy to amplify tour visibility and encourage real-time consumer engagement.

Created compelling content that highlighted key tour moments, makeovers, and product demonstrations.

Executed public relations outreach to secure media coverage, increasing awareness and attendance.

Leveraged influencer partnerships to drive digital conversations and organic brand advocacy.

5. Bud Billiken Parade Activation

Led ORS’s parade activation at the Bud Billiken Parade, one of the largest African American parades in the country.

Managed a branded, wrapped bus that showcased ORS products while creating a visually dynamic presence.

Engaged parade attendees with live interactions, giveaways, and promotional content.

6. Panel Discussions & Brand Education

Curated panel discussions featuring top industry experts to educate attendees on hair care, styling, and ORS product benefits.

Designed programming that allowed consumers to engage directly with experts and brand representatives.

Results & Impact

The ORS Nature’s Secret Tour successfully engaged diverse audiences across three key markets, delivering an authentic and interactive brand experience. Through strategic marketing, social amplification, and high-impact experiential activations, 10 Squared strengthened ORS’s positioning as a leader in multicultural hair care while fostering deeper consumer connections.

10 Squared Agency successfully spearheaded media relations and VIP influencer outreach for Funk Fest 2024 in Atlanta, GA, delivering a powerful campaign that amplified the festival’s impact. With a legendary lineup featuring Big Boi, Erykah Badu, The Isley Brothers, Donnell Jones, and more, our strategic media engagement secured over 24 pieces of media coverage, reaching an estimated 988K views and a combined 147M publication-wide audience. Through targeted press outreach, exclusive interviews, and curated content, we positioned Funk Fest as a cultural cornerstone, reinforcing its influence within Atlanta’s vibrant music and entertainment scene.

In addition to earned media, our team curated an exclusive guest list of VIPs and influencers, generating over 32.1K Instagram likes and amplifying the festival’s presence to a combined total of 498K Instagram followers through high-impact content. By integrating media coverage with influencer-driven buzz, we successfully expanded Funk Fest’s digital footprint and strengthened its brand visibility. This campaign is a testament to 10 Squared Agency’s ability to craft and execute dynamic PR strategies that drive engagement, increase exposure, and solidify brand influence within key markets.

OBJECTIVE: ATL Skypointe, an award-winning program by Hartsfield-Jackson Atlanta International Airport, highlights the diverse ways travelers can shop, dine, and explore during their visit. The airport engaged 10 Squared to develop a dynamic experiential marketing and PR campaign that seamlessly merges fashion and aviation, creating a distinctive and memorable brand experience.

RESULTS: Successfully planned and executed a 360 campaign that delivered 145MM+ media impressions | 32MM+ social media impressions over-achieving our targeted campaign by +61% YOY. The event generated over 400 fashion influencers in attendance.

OBJECTIVE: Generate awareness, drive earned consumer-facing media coverage, social impressions, and educate targeted influencers and media on the the Fourth of November homage to denim.

RESULTS: 2+ MM Media Impressions

OBJECTIVE: To celebrate the launch of W Hotel Buckhead newest signature program, “What She Said”, 10 Squared was tasked with amplifying awareness, guest list curation, securing panelists, and sharing engaging content across social media to maximize social reach.

RESULTS: We developed a social strategy to promote the upcoming launch of “What She Said” that included content creation, content calendar and more

We sold out the offiicial launch with over 125 key influential guests including media, VIP, and a host of creatives

Over 75+ social media posts were shared on social media platform Instagram

We secured three (3) influencers to speak about Atlanta’s creative community, specifically fashion.

OBJECTIVES: We Are Live Entertainment launched their first-ever national concert, “Legendz of the Streetz Tour” which featured performances by Rick Ross, Jeezy, 2 Chainz, Gucci Mane, DJ Drama, Trina, Lil Kim, and Fabolous. Our team executed a successful media relations campaign that increased ticket sells by 35% immediately following the official press announcement. Throughout the campaign we were able to secure:

RESULTS: 100+ press hits including Billboard, Complex Magazine, High Snobiety, Vibe and more. 75+ million media impressions. 100+ million social media impressions

OBJECTIVE: Create an impactful launch for Paris Laundry; a luxury menswear clothing brand. The goal was to reach VIP and consumer audiences experientially, encouraging social and digital interaction.

RESULTS: 150+ VIP guests | 1.7 MM+ 9social media impressions

OBJECTIVE: To celebrate the 2019 Superbowl in Atlanta, GA, Jeezy hosted a private pop-up brunch that showcased some of his current business partnerships, driving buzz and awareness.

RESULTS: 250 media, influencers, and VIP’s including Rick Ross, T.I., Ludacris, Mack Wilds, Fabolous, and many more. Over 10+ million media impressions. 2+ million social media impressions