Objective

To celebrate the 2019 Superbowl in Atlanta, GA, Jeezy hosted a private pop-up brunch that showcased some of his current business partnerships, driving buzz and awareness.

RESULTS:

• 250 media, influencers, and VIP’s including Rick Ross, T.I., Ludacris, Mack Wilds, Fabolous, and many more

• Over 10+ million media impressions

• 2+ million social media impressions

SERVICES:

• Creative Strategy / Creative Development / Design & Production / Media Relations / Content Capture

10 Squared produced an interactive pop-up brunch celebrating the 2019 Superbowl in Atlanta, GA. Inspired by Jeezy’s business portfolio, the Jeezy Super Brunch was one of the must attend events during the celebrated weekend.

The pop-up brunch shined a light on Jeezy’s current business collaborations and partnerships and included interactive experiences such as a Super Cigar Lounge, photo, product sampling, and complimentary brunch stations.