Objective

Generate awareness, drive earned consumer-facing media coverage, social impressions, and educate targeted influencers and media on the Fourth of November homage to denim.

RESULTS:

• 2+ MM Media Impressions

SERVICES:

• Targeted Media Outreach / Expert Positioning / Reporting + Monitoring

10 Squared conducted targeted press outreach to media across multiple verticals, including fashion and lifestyle outlets. Storytelling approach included the history of the brand, why Kareem Biggs Burke decided to partner with his childhood friends to produce this brand, and how Fourth of November is merging fashion and art with its three-city art tour - all driving traffic to the official Fourth of November website.