Objective

Create an impactful launch for Paris Laundry; a luxury menswear clothing brand. The goal was to reach VIP and consumer audiences experientially, encouraging social and digital interaction.

RESULTS:

• 150+ VIP guests

• 1,634,589 social media impressions

SERVICES:

• Creative Strategy / Design & Production / Experiential Activation / Content Capture / Guest List Curation

To debut NYC’s newest brand, Paris Laundry, 10 Squared created a rendition of NYC’s 2000 nightlife scene. The immersive experience gave early adopters, fashion designers, stylists, and influencers early access to the brand’s point of view. The event soundtrack was provided by Grammy-award wining producer, Sonny Digital.