OBJECTIVE

To celebrate the launch of W Hotel Buckhead newest signature program, “What She Said”, 10 Squared was tasked with amplifying awareness, guest list curation, securing panelists, and sharing engaging content across social media to maximize social reach.

RESULTS

• We developed a social strategy to promote the upcoming launch of “What She Said” that included content creation, content calendar and more

• We sold out the offiicial launch with over 125 key influential guests including media, VIP, and a host of creatives

• Over 75+ social media posts were shared on social media platform Instagram

• We secured three (3) influencers to speak about Atlanta’s creative community, specifically fashion.

WHAT SHE SAID, a new ladies-only panel brought powerful, progressive women together to W Hotels around the world. From sharing business secrets to connecting over cocktails, WHAT SHE SAID was a monthly networking opportunity with a dynamic discussion that’s recorded and made into a podcast, exclusively available on The Angle.